Archive · 29 Jul 2026
Swiggy Appoints Nandita Sinha as Instamart CEO
Swiggy, a food delivery company, has appointed Nandita Sinha as the new CEO of its quick-commerce business, Instamart.
Sinha was previously the CEO of Myntra, an online fashion store.
She will start her new role on August 3.
Swiggy wants to make Instamart more profitable by focusing on better products and higher-margin items instead of just expanding and offering discounts.
Sinha's experience at Myntra, where she helped the company become profitable, makes her a good fit for this new role.
Instamart faces competition from other companies like Blinkit and Zepto.
The goal is to make shopping baskets more profitable without compromising on speed and convenience.
Swiggy appoints Nandita Sinha as CEO of Instamart, effective August 3.
Sinha previously led Myntra to profitability through premiumisation and private labels.
Instamart aims to improve profitability by focusing on better merchandising and higher-margin categories.
Instamart's average order value is Rs 700, the highest among quick-commerce players.
Instamart faces competition from Blinkit, Zepto, Amazon, and Flipkart in the quick-commerce sector.
- Who
- Nandita Sinha, former CEO of Myntra
- What
- Appointment as CEO of Swiggy's Instamart
- When
- Effective August 3
- Where
- India
- Why
- To improve profitability through better merchandising, premiumisation, and private labels.
Expansion and Discounting
Premiumisation and Private Labels
Growth Strategy
Expansion and Discounting
Focus on expanding reach and offering discounts to attract customers.
Premiumisation and Private Labels
Emphasize premium products, private labels, and higher-margin categories to improve profitability.
- Appointment Date
- August 3
- Previous Role
- CEO of Myntra
- Instamart's Average Order Value
- Rs 700
- Instamart's Loss per Order
- Rs 85
- Myntra's Profit in FY25
- Rs 548 crore
- Myntra's Revenue in FY25
- Rs 6,043 crore
- Instamart's Adjusted Ebitda Loss (Q4)
- Rs 858 crore
- Instamart's Dark Stores
- 1,143
