Archive · 2 Sep 2025
Indian Food Giants Embrace the Korean Wave
Big food companies in India are making snacks and noodles with Korean flavors, like spicy chips and barbecue-flavored noodles.
These products are becoming popular because of the growing interest in Korean culture, music, and shows.
Companies like ITC, PepsiCo, and Nestle are creating these new foods to attract younger customers who like trying different flavors.
These snacks are available in local stores, making them easy to buy.
The trend shows that Indian people are open to new tastes and global cuisines.
FMCG companies are introducing Korean-inspired food products in India.
Products include Korean-flavored chips and noodles.
The trend targets young, internet-savvy consumers.
Companies aim to leverage the popularity of Korean culture.
The Indian packaged food industry is expected to grow significantly.
- Who
- FMCG companies
- What
- Launching Korean-inspired food products
- When
- Recent years
- Where
- India
- Why
- To capitalize on the popularity of Korean culture and evolving consumer tastes
Consumers
Food Companies
Product Pricing
Consumers
Consumers might find the products premium priced compared to others
Food Companies
Companies have the flexibility to price products to create maximum profits
- Trend
- Fusion food, Korean flavors
- Key Players
- ITC, PepsiCo, Nestle, HUL, Too Yumm
- Product Examples
- Korean-flavored chips, noodles
- Target Audience
- Young, internet-savvy consumers
- Industry Growth
- Packaged food industry expected to reach ₹4.88 trillion by FY26
- Price Range
- ₹20-₹55
