Archive · 12 Sep 2026
Peptides Gain Hype as Beauty Brands Expand Skincare Lines
Peptides are ingredients appearing in more beauty products.
Celebrities and content creators are helping make them popular.
Some people call peptides the “holy grail” of anti-ageing skincare.
Beauty retailer Sephora now sells more products containing peptides.
COSRX has created whole product lines around them.
Indian brands are also using peptides in face, lip and scalp products.
These include Amahvas, d’you, Lakmé and Brillare.
The article highlights the growing hype but does not establish whether peptides truly deliver all the claimed benefits.
Celebrities and content creators are promoting peptides as a major anti-ageing skincare ingredient.
Some influencers and beauty personalities describe peptides as the “holy grail” of anti-ageing skincare.
Sephora is stocking an expanding range of peptide-based products.
COSRX has built entire product lines around peptides.
Indian brands including Amahvas, d’you, Lakmé and Brillare are launching products containing peptides.
- Who
- Celebrities, content creators, Sephora, COSRX and several Indian beauty brands.
- What
- Peptide-based skincare and beauty products are gaining attention and becoming more widely sold.
- When
- The trend is described as current, with Amahvas having recently launched a peptide-infused face serum.
- Where
- Beauty retail and skincare markets, including Sephora and Indian beauty brands.
- Why
- Celebrities and content creators are promoting peptides, encouraging brands and retailers to expand their offerings.
- Popular claim
- Peptides are being promoted as a “holy grail” of anti-ageing skincare.
- Retailer
- Sephora is stocking an expanding range of peptide-based products.
- Major brand
- COSRX has built entire product lines around peptides.
- Amahvas product
- A newly launched face serum contains milk peptides.
- d’you product
- Its serum contains seven peptides.
- Lakmé product
- Its lip gloss stain contains a peptide.
- Brillare product
- Its scalp serum contains multiple peptides.