Archive · 28 Jun 2025
JioStar Unveils Vision for Indian Storytelling at APOS 2025
JioStar, a media company, is changing how Indian stories are told.
They want to make shows that are bold, reflect Indian culture, and are accessible everywhere.
They're helping new writers and directors, and focusing on what young people want to watch.
They believe in making shows that fit all kinds of devices, from phones to TVs, and aren't afraid to try new ideas to keep viewers interested.
JioStar executives outlined a vision for Indian storytelling at the APOS 2025 summit in Bali.
JioStar plans to invest in culturally rooted narratives and champion local voices.
The company aims to create a platform-agnostic content experience for diverse audiences.
JioStar is focused on supporting new creative voices and empowering creators across mediums.
The focus will be on youth audiences, increasing programming volume for Gen Z.
- Who
- JioStar Entertainment leaders, Alok Jain and Krishnan Kutty.
- What
- JioStar is redefining Indian storytelling.
- When
- The vision was presented at the APOS 2025 summit.
- Where
- Bali.
- Why
- To create engaging, culturally relevant content for diverse audiences.
Traditional Storytelling
JioStar's Approach
Boldness in Storytelling
Traditional Storytelling
Focus on spectacle and scale.
JioStar's Approach
Focus on culturally rooted stories and pushing boundaries.
- Event
- APOS 2025
- Location
- Bali
- Key Personnel
- Alok Jain, Krishnan Kutty
- Company
- JioStar Entertainment
- Focus Audience
- Youth, Gen Z