Archive · 30 Aug 2026
TVS Motor Dealer Training Drives Sales Gains Across Three States
TVS Motor wanted its motorcycle dealers to sell more effectively.
Catalyst Training Services taught salespeople to focus on only the most important bike features.
They used different parts of the motorcycle to remember what to explain next.
This made the sales process simpler and easier to repeat.
About 650 people attended 45 workshops in three states.
Fifteen dealerships in Rajasthan later reported sales increases ranging from 5% to 300%.
Their demonstration scores usually improved from below 25% to above 80%.
The program also received a Silver award from the Brandon Hall Group in 2026.
Catalyst Training Services conducted 45 workshops for about 650 TVS Motor dealer participants in Uttar Pradesh, Haryana and Rajasthan.
Fifteen participating dealerships in Rajasthan reported sales increases of 5% to 300% over their previous monthly averages.
The program focused on a limited set of customer-relevant differentiators rather than every product feature.
Salespeople used the motorcycle’s physical layout as a memory map for demonstrations and comparisons.
Participants’ demonstration proficiency typically rose from below 25% to above 80% after 30–40 minutes of practice.
- Who
- TVS Motor, Catalyst Training Services and participating motorcycle dealership salespeople.
- What
- A dealer sales-training program used focused product demonstrations and the motorcycle as a memory map.
- When
- The program was conducted before the article was published on August 30, 2026; the joint award was received in 2026.
- Where
- Across Uttar Pradesh, Haryana and Rajasthan, with 45 workshops.
- Why
- To help salespeople overcome information overload and make important product differences more visible to customers.
- Training provider
- Catalyst Training Services, a Bengaluru-based sales-performance consultancy
- Participants
- About 650 dealer-network participants
- Workshops
- 45 workshops across Uttar Pradesh, Haryana and Rajasthan
- Reported sales impact
- 15 Rajasthan dealerships reported increases of 5% to 300% over previous monthly averages
- Demonstration proficiency
- Typical scores rose from below 25% before training to above 80% afterward
- Practice duration
- Participants observed, practised and repeated the method for 30–40 minutes
- Recognition
- TVS Motor and Catalyst received Silver in the 2026 Brandon Hall Group HCM Excellence Awards