Archive · 2 Feb 2026
Puma's Decline and Potential Chinese Revival
Puma, a famous German sportswear company, was started by Rudolf Dassler in 1948.
It used to be a big name in sports shoes, right behind Nike and Adidas.
But lately, Puma has been having a hard time.
It's been selling fewer shoes and making less money.
Its stock price has dropped a lot.
Now, a Chinese company called Anta wants to buy a big part of Puma.
They think they can help Puma do better, especially in China.
Puma's new boss, Arthur Hoeld, is trying to fix things by cutting jobs, selling fewer items, and spending less on discounts.
Everyone is hoping this deal with Anta will help Puma bounce back.
Puma, founded in 1948 by Rudolf Dassler, is set to be acquired by Chinese sportswear firm Anta in a $1.8 billion deal.
Puma's market value has dropped significantly, with its stock losing 80% of its value since its peak in late 2021.
Anta aims to help Puma regain market share, particularly in China, where Puma has struggled.
Puma's CEO, Arthur Hoeld, has announced a turnaround plan involving job cuts, reduced discounts, and improved marketing.
Puma's decline is attributed to its focus on lifestyle products over performance sports shoes and intense competition from brands like Adidas and On Running.
- Who
- Puma, a German sportswear company, and Anta, a Chinese sportswear firm
- What
- Anta is set to become Puma's largest shareholder in a $1.8 billion deal
- When
- The deal is ongoing, with Puma's shares rising 9% on the announcement day
- Where
- Puma is based in Herzogenaurach, Germany, and the deal involves Chinese investment
- Why
- Puma has struggled with declining sales and market share, aiming to regain ground with Anta's investment
- Founded
- 1948
- Founder
- Rudolf Dassler
- Current CEO
- Arthur Hoeld
- Market Cap (2023)
- 3.2 billion euros
- Deal Value with Anta
- 1.8 billion USD
- Anta's Stake
- 29%
- Puma's Peak Stock Price
- 115 euros (late 2021)
- Current Stock Value
- 20% of peak value