Archive · 4 Oct 2025
Spotify India Executive Discusses Music Trends and Artist Support
Spotify is helping new musicians in India.
They have a special program called Radar to find and help these artists get popular.
It started in 2019 and features artists on a playlist.
When artists are picked for the playlist, Spotify helps them get noticed on social media.
Film music used to be most popular, but now artist-made music is growing fast.
The platform provides tools and programs for artists.
If you're an up-and-coming artist, getting your music on the platform and building a fan base is key.
They offer different programs to assist the artist at different stages in their careers, such as Fresh Finds and I-Pop.
Spotify's Radar program supports independent artists in India.
Artist-first music is growing, with film music consumption decreasing.
The Radar program provides playlist features and social media promotion.
Artists use social media to build fanbases and engage with listeners.
Successful artists like Sai Abhyankar have emerged through the platform.
- Who
- Dhruvank Vaidya (Spotify India Head of Music and Podcasts)
- What
- Discussing the growth of artist-first music in India and Spotify's support for independent artists.
- When
- Recent
- Where
- India
- Why
- To shed light on Spotify's programs aimed at promoting independent artists.
- Program Focus
- Supporting independent artists through the Radar program.
- Radar Program Start
- India, 2019
- Film Music Decline
- 80% to 60% in 5 years.
- Sai Abhyankar's Success
- First Tamil indie track to cross 100 million streams.
- I-Pop Artists
- King, Badshah, Jonita Gandhi, Darshan Rawal