Archive · 11 Jun 2025
Starbucks Introduces Protein Drinks, Revamps Menu for Health-Conscious Consumers
Starbucks is trying to attract health-conscious customers.
They're adding protein drinks like a sugar-free vanilla latte with protein and banana cold foam.
The CEO, who previously worked at Chipotle and Taco Bell, is changing things up.
They're getting rid of some old menu items and adding new, healthier options.
This is to keep up with what people want now.
They're also launching a new Frappuccino.
Investors are watching closely to see if these changes will make Starbucks more successful.
Starbucks is testing a protein-packed, sugar-free vanilla latte with banana cold foam.
The move is part of a turnaround plan led by CEO Brian Niccol, focusing on a health-conscious menu.
30% of the current menu is set to be replaced with sleeker, trendier items.
The new protein mix is unsweetened and can be customized with any cold foam flavor.
Starbucks shares saw a modest increase after the announcement.
- Who
- Starbucks, led by CEO Brian Niccol.
- What
- Starbucks is testing protein-packed drinks and revamping its menu to include healthier options.
- When
- Testing began recently with rollout in select stores.
- Where
- Select Starbucks stores.
- Why
- To boost sales, attract health-conscious consumers, and modernize the brand.
- New Product
- Protein-packed sugar-free vanilla latte with banana cold foam
- Protein Content
- 15 grams of protein per serving
- Menu Items to be Axed
- 30%
- CEO
- Brian Niccol
- Stock Increase
- 0.8%