Archive · 16 Aug 2025
Panasonic India Restructures Business for Future Growth
Panasonic in India is changing what it sells to make more money.
They're stopping the sale of washing machines and refrigerators because they weren't profitable.
Instead, they are focusing on things like smart home gadgets that can be controlled with your phone and solutions for businesses.
They want to grow a lot in the next few years.
They are also investing in making more things in India, like switches and sockets.
They have a special platform called Miraie that helps make their products smart.
During the holidays, they are offering special deals to sell more of their new products.
Panasonic Life Solutions India is shifting its focus to growth segments like home automation and B2B solutions.
The company is exiting the loss-making washing machine and refrigerator categories.
Panasonic aims for 15-20% growth over the next 3-5 years.
Miraie, Panasonic's in-house IoT platform, is central to their smart home solutions.
Panasonic is expanding its manufacturing capacity in India, including a fourfold increase in switch and socket production.
- Who
- Panasonic Life Solutions India, led by MD & CEO Tadashi Chiba.
- What
- Panasonic Life Solutions India is restructuring its business to focus on growth segments and future-ready solutions.
- When
- The restructuring is happening now, with plans for growth over the next 3-5 years.
- Where
- In India, with manufacturing locations and a Smart Home Experience Centre.
- Why
- To align with global strategy and market dynamics, focusing on profitable growth.
- MD & CEO
- Tadashi Chiba
- Primary Focus
- Home Automation, B2B Solutions, Electricals
- Growth Goal
- 15-20% over 3-5 years
- IoT Platform
- Miraie
- Manufacturing Locations
- 9 in India
- Expansion
- PEWIN to increase capacity of switches and sockets