Archive · 19 Jun 2025
Samsung Outpaces Apple in India Smartphone Assembly
Samsung makes a lot more phones in India than Apple does.
Samsung's biggest factory is in Vietnam, but India is a big place for them too.
Apple makes most of their phones in China, but they are building more in India now.
The US is where both companies sell a lot of phones.
Apple sells more expensive phones, while Samsung makes phones at different price points, so they sell more in total.
Apple exports a lot of phones from India, especially to the United States.
Samsung assembled more smartphones in India than Apple in 2024, with 25% of the market compared to Apple's 15%.
Samsung's largest smartphone assembly location is Vietnam (55%), followed by India and Brazil.
Apple primarily assembles phones in China (83%), with smaller operations in India and Brazil.
The US is a major market for both companies, with Apple holding a larger share of global shipments in the US.
Apple's exports from India were valued at $17.5 billion, with 60% going to the US.
- Who
- Samsung and Apple.
- What
- Samsung assembled a larger volume of smartphones in India compared to Apple in 2024.
- When
- In 2024.
- Where
- India, Vietnam, China, Brazil, and the United States.
- Why
- Samsung's larger volume is attributed to a broader market focus, while Apple prioritizes exports.
Focus on Volume
Focus on Value
Market Strategy
Focus on Volume
Samsung's assembly volume is higher.
Focus on Value
Apple focuses on exports and premium sales.
- Samsung India Assembly Share 2024
- 25%
- Apple India Assembly Share 2024
- 15%
- Samsung's Vietnam Assembly
- 55%
- Apple China Assembly
- 83%
- Apple Exports from India (Value)
- $17.5 billion
- Apple's US Shipment Share
- 28%