Archive · 19 Jun 2025
Bureau Launches Device ID to Combat AI-Driven Fraud
Imagine a company that helps stop online scams.
They made a new tool called Bureau Device ID.
This tool helps find fake accounts and bots that try to trick people.
These scammers use AI to pretend to be real users.
The new tool looks at many things about your device to see if it's really you.
It checks how you use your device and other hidden clues.
The tool is like a detective for your phone or computer, keeping your information safe and helping companies trust their users.
Early tests show it works very well at stopping fraud.
Bureau, a risk decisioning platform, launched Bureau Device ID to combat AI-driven fraud.
The solution aims to counter synthetic identities and organized fraud rings.
High-value financial fraud cases in India surged in FY24, with losses exceeding ₹177 crore.
Bureau Device ID analyzes over 200 real-time signals to create a unique Device DNA.
Early adopters saw an 87% reduction in impersonation attacks and a 78% reduction in overall fraud.
- Who
- Bureau, a unified risk decisioning platform.
- What
- Bureau launched Bureau Device ID, a device intelligence solution, to detect coordinated fraud.
- When
- The launch was announced on June 19th.
- Where
- Bengaluru, India.
- Why
- To tackle the growing wave of AI-driven fraud, synthetic identities, and organized fraud rings.
Consumers
Fraudsters
Security vs. Exploitation
Consumers
Consumers want secure online experiences.
Fraudsters
Fraudsters seek to exploit vulnerabilities.
- Company
- Bureau
- Product
- Bureau Device ID
- Focus
- Fraud prevention
- Signals Analyzed
- Over 200 real-time signals
- Persistence
- 99.7% across resets and spoofing attempts
- Impersonation Attack Reduction
- 87%
- Overall Fraud Reduction
- 78%
- Industries Served
- Banking, fintech, gaming, e-commerce, etc.