Archive · 21 Aug 2026
Akshay Kumar Laughs Off Kesar Joke During Acer Event
Akshay Kumar attended an event for Acer, a technology company.
A journalist joked that other celebrities were selling “kesar,” while Kumar was promoting Acer.
The joke referred to a debate about a Vimal Elaichi advertisement.
Kumar had earlier been part of that campaign but left after criticism.
He did not answer the question directly.
Instead, he laughed at the unexpected comment.
Shah Rukh Khan, Ajay Devgn and Tiger Shroff later received notices from Maharashtra’s food and drug authorities.
The authorities said advertising rules can apply to everyone involved in promoting a product.
Akshay Kumar laughed after a journalist contrasted Acer with celebrities selling “kesar.”
The remark referenced the Vimal Elaichi campaign featuring Shah Rukh Khan, Ajay Devgn and Tiger Shroff.
Akshay Kumar previously left the campaign after facing criticism.
The exchange occurred at an Acer promotional event where Kumar was introduced as its new brand ambassador.
Maharashtra Food and Drug Administration notices were issued to the three Vimal Elaichi campaign actors over their advertisement appearances.
- Who
- Akshay Kumar, Acer, and the journalist who asked the question; the related Vimal Elaichi campaign features Shah Rukh Khan, Ajay Devgn and Tiger Shroff.
- What
- Kumar laughed after being asked why others were selling “kesar” while he was promoting Acer.
- When
- At a recent Acer promotional event, days after notices were issued to three Vimal Elaichi campaign actors.
- Where
- At an Acer promotional event; the location was not specified.
- Why
- The journalist was referring to criticism and regulatory action connected with the Vimal Elaichi advertisement.
- Event
- Acer promotional event
- New role
- Akshay Kumar was introduced as Acer’s new brand ambassador.
- Journalist’s question
- “Sab kesar bech rahe hain, aap Acer bech rahe hain?”
- Related campaign
- Vimal Elaichi advertisement featuring Shah Rukh Khan, Ajay Devgn and Tiger Shroff
- Regulatory action
- The Maharashtra Food and Drug Administration issued notices to the three actors.
- Official explanation
- Commissioner Tukaram Mundhe said advertising and false or misleading claims are covered by food-safety regulations.
- Possible consequences
- Authorities may seek explanations before taking further action.