Archive · 2 Sep 2025
Trump Family Crypto Launch Becomes a Billion-Dollar Asset
The Trump family launched a cryptocurrency called $WLFI through World Liberty Financial.
The token started trading on Monday, fluctuating in value but ending the day with significant gains.
The Trump family's holdings are now worth roughly $5 billion, surpassing their real estate portfolio.
The project raises concerns about potential conflicts of interest.
The launch has seen considerable activity, with the Trump family assured a payday of at least $500 million due to the arrangement.
The $WLFI token launched on Monday.
The value of the token fluctuated throughout the day.
The Trump family's holdings rose to approximately $5 billion.
This makes it the family's most valuable asset.
Concerns regarding potential conflicts of interest have been raised.
- Who
- The Trump family
- What
- Launched $WLFI, becoming their largest asset; token value fluctuated.
- When
- Monday
- Where
- N/A
- Why
- To facilitate trading of the token.
Critics' Views
White House View
Potential Conflicts of Interest
Critics' Views
Critics claim that the Trump family’s crypto venture could lead to conflicts of interest.
White House View
The White House denies any conflicts of interest.
- Token Name
- $WLFI
- Company Name
- World Liberty Financial (WLF)
- Launch Date
- Monday
- Trump Family Holdings Value
- About $5 billion
Sources
Trump family made $6 BILLION from crypto-coin launch thanks to a company run by Steve Witkoff's son - Here's how
$WLFI crypto token lists on exchanges: A look at Trump family-backed digital asset firm’s expansion plans
Trump family amasses $6 billion fortune after crypto launch
Trump’s World Liberty token falls in first day of trading
Trump's World Liberty Token Falls in First Day of Trading
$6 billion windfall: Is crypto now the Trump family’s biggest business venture?