Archive · 5 Jun 2025
Anavila Misra Unveils 'Sarmast' in Hyderabad, Expanding Brand
Anavila Misra, a designer, launched her new collection 'Sarmast' and a new store in Hyderabad.
She worked with artists from Jharkhand, and used their beautiful embroidery art in her clothes.
Her new collection included a home line with minimalist designs and natural materials.
The collection took inspiration from different cultures like Ottoman princesses and southern Indian architecture.
She is known for using local culture and crafts to make beautiful clothes.
She wants to show that you can be inspired by many different cultures while still keeping your own history and identity.
Anavila Misra launched her 'Sarmast' collection and a new boutique in Hyderabad.
The collection features collaborations with artisans from Jharkhand, showcasing the art form of khatwa.
The launch included a home linen line with a minimalistic aesthetic.
The designer incorporates diverse cultural influences, including Ottoman princesses and southern Indian architecture.
Misra's work emphasizes responsible creation and collaborative initiatives with artisanal communities.
- Who
- Anavila Misra, a textile designer, launched a new collection and boutique in Hyderabad, India.
- What
- Anavila Misra launched her 'Sarmast' collection and a new boutique, showcasing collaborations with artisans and incorporating diverse cultural influences.
- When
- June 5, 2025
- Where
- Hyderabad, India
- Why
- To launch her new collection and brand outpost, integrating local culture and crafts.
- Collection Name
- Sarmast
- Boutique Location
- Maison Isa, The Leela hotel, Hyderabad
- Artisanal Collaboration
- Khatwa artisans from Jharkhand
- Home Line Materials
- Kalacotton, linen, wool, and khadi
- Key Theme
- Integration of local culture and textile