Archive · 16 Dec 2025
Bumper openings fade as word of mouth trumps star power
In the past, many Hindi movies would make a lot of money on their first day in theaters, especially if they had big stars.
But now, people are waiting to see what others say about the movie before going to watch it.
This means that movies with big stars aren't always doing well on their first day, and smaller movies can sometimes do better over time.
Experts say that people are being more careful about where they spend their money on movies and are waiting to see if a movie is really good before going to the theater.
This change is happening in Hindi movies, but in some other languages like Malayalam, Kannada, and Gujarati, smaller movies are still doing well because of good word-of-mouth.
Overall, movies are making more money, but it's spread out over more movies instead of just a few big hits.
The number of Hindi films grossing over ₹10 crore on their opening day has declined from 18-20 pre-pandemic to 13 in 2025.
Audiences are prioritizing word of mouth and early reviews over star power and pre-release hype.
Mid-budget films with niche or unfamiliar faces are growing over time and posting respectable numbers.
Studios are reducing pre-release marketing spending due to the shift in audience preferences.
Regional cinema, particularly in Malayalam, Kannada, and Gujarati, is achieving excellent runs through strong word-of-mouth, even without big stars.
- Who
- Hindi film audiences, film studios, and industry experts
- What
- A decline in bumper first-day openings for Hindi films, with audiences prioritizing word of mouth over star power
- When
- 2025
- Where
- India, with variations across languages and regional cinema
- Why
- Audiences have become more selective, treating cinema as a planned outing rather than an impulse buy, and preferring to wait for word-of-mouth reviews
- Number of Hindi films grossing over ₹10 crore on opening day (pre-pandemic)
- 18-20
- Number of Hindi films grossing over ₹10 crore on opening day (2025)
- 13
- Auron Mein Kahan Dum Tha first-day opening
- ₹1.70 crore
- Sarfira first-day opening
- ₹2.50 crore
- Mahavatar Narsimha first-day opening
- ₹2 crore
- Mahavatar Narsimha total collection
- ₹200+ crore
- Saiyaara first-day opening
- ₹21 crore
- Saiyaara total collection
- ₹320 crore
- Raid 2 first-day opening
- ₹18.2 crore
- Raid 2 total collection
- ₹175+ crore