Archive · 16 Dec 2025

Bumper openings fade as word of mouth trumps star power

Bumper openings fade as word of mouth trumps star power

In the past, many Hindi movies would make a lot of money on their first day in theaters, especially if they had big stars.

But now, people are waiting to see what others say about the movie before going to watch it.

This means that movies with big stars aren't always doing well on their first day, and smaller movies can sometimes do better over time.

Experts say that people are being more careful about where they spend their money on movies and are waiting to see if a movie is really good before going to the theater.

This change is happening in Hindi movies, but in some other languages like Malayalam, Kannada, and Gujarati, smaller movies are still doing well because of good word-of-mouth.

Overall, movies are making more money, but it's spread out over more movies instead of just a few big hits.

Sources