Archive · 3 Dec 2025
Ishaan Khatter Becomes EUME Brand Ambassador
EUME, a travel and lifestyle brand, has chosen Ishaan Khatter as its brand ambassador.
Both EUME and Ishaan share a similar philosophy that movement is personal and expressive.
EUME makes travel accessories that are comfortable, durable, and stylish.
Ishaan will represent the entire brand, not just one product line.
He helped create the campaign, which shows him using EUME products in different situations.
The campaign is called #MakingMoves and shows EUME's transformation into a lifestyle brand.
EUME wants to make products that help people travel and live comfortably while being stylish and sustainable.
EUME, a premium travel and lifestyle brand, has appointed actor Ishaan Khatter as its brand ambassador.
The collaboration is based on a shared philosophy of movement being personal, expressive, and intentional.
Ishaan's dynamic spirit and thoughtful individuality align with EUME's core values of legacy, craft, and contemporary sensibilities.
The campaign, #MakingMoves, showcases EUME's full product range and highlights the brand's evolution into a premium lifestyle identity.
Ishaan actively participated in shaping the creative expression of the campaign, ensuring it reflects his personal style and way of living.
- Who
- EUME (travel and lifestyle brand) and Ishaan Khatter (actor)
- What
- Ishaan Khatter appointed as brand ambassador for EUME
- When
- December 3, 2023
- Where
- Mumbai, Maharashtra, India
- Why
- To strengthen brand identity and represent a lifestyle in motion
- Brand
- EUME
- Ambassador
- Ishaan Khatter
- Brand Philosophy
- Movement as personal, expressive, intentional
- Campaign Theme
- Tech x Design
- Campaign Hashtag
- #MakingMoves
- Brand Mission
- Multipurpose travel accessories for commuters, jetsetters, family travelers
- Brand Values
- Sustainability, social responsibility, functionality, organization, comfort