Archive · 2 Sep 2026
Sonos Brings AI Audio OS and Sonos Play to India
Sonos is releasing new software and audio products.
The software is called Sonos 27.
It includes an AI assistant that can help choose and play music.
People can also let approved AI tools, such as ChatGPT, control their Sonos speakers.
Sonos speakers will be able to work out how they should connect and operate together.
A new portable speaker called Sonos Play will arrive in India on September 8.
It costs Rs 35,999 and can play for up to 24 hours.
Sonos is also introducing the Beam Ultra soundbar and Ace Ultra headphones.
These products include features designed to improve cinema sound, speech clarity and noise reduction.
Sonos 27 introduces an AI assistant for music and mood curation.
Authorised external AI agents, including ChatGPT, can control Sonos systems through Sonos 27 MCP.
Sonos Fabric enables compatible speakers to detect one another and automatically adjust their roles.
Sonos Play launches in India on September 8 for Rs 35,999, with 24-hour battery life and IP67 water resistance.
The Beam Ultra soundbar and Ace Ultra headphones add Dolby Atmos, speech enhancement, spatial audio and noise cancellation features.
- Who
- Sonos is launching the software and products; authorised external AI agents such as ChatGPT can also control Sonos systems.
- What
- Sonos announced Sonos 27, Sonos Play, Beam Ultra and Ace Ultra.
- When
- Sonos Play launches in India on September 8; the article does not specify launch dates for the other products.
- Where
- Sonos Play is launching in India, while Sonos 27 is designed for Sonos systems generally.
- Why
- The update and products are intended to improve AI-based music control, speaker coordination, portability, sound quality and noise cancellation.
- Software
- Sonos 27 is an audio operating system update with Sonos 27 voice and Sonos 27 MCP.
- AI control
- After user authorisation, external AI assistants and agents, including ChatGPT, can connect to Sonos systems.
- India launch
- Sonos Play launches in India on September 8.
- Sonos Play price
- Rs 35,999.
- Sonos Play battery
- Up to 24 hours of battery life.
- Sonos Play durability
- IP67-rated waterproof design, built-in power bank and replaceable battery.
- Ace Ultra battery
- Up to 35 hours of listening with active noise cancellation enabled; a three-minute charge provides up to three hours of playback.