Major Media Brands Embrace Newsletter Boom in 2025

In 2025, many big names in media and business started their own newsletters.

New York Magazine, The New Yorker, and The Wall Street Journal's opinion section all joined Substack.

Even companies like American Eagle and Shopify got into the newsletter game.

On the other hand, Newsweek and Time moved their newsletters to a newer platform called Beehiiv, where they joined other big names like life coach Jay Shetty and actor Arnold Schwarzenegger.

Schwarzenegger's health and fitness newsletter, Arnold’s Pump Club, has over 1 million subscribers.

This shows how popular newsletters have become for reaching and engaging with audiences.