Archive · 3 Sep 2025
Indian Drinkers' Choices: Premium Brands and Value Options Rise
In India, people are now choosing either expensive, fancy drinks or cheaper ones, skipping the middle ground.
Globus Spirits, a company that makes alcohol, says people switch between brands based on what they want and how much they want to spend.
They're also selling more drinks to other countries, focusing on high-end brands.
The company is creating its own special Indian drinks, like Doaab whisky, which aim to be unique.
They're also expanding their business within India, especially in the luxury market.
They are planning to launch more products in new categories soon.
Indian alcohol consumers are increasingly choosing between premium and value brands.
The middle-market for alcohol brands is shrinking.
Indian alcobev brands are increasing exports, focusing on premium segments.
Consumers are becoming more open to trying homegrown Indian labels.
Globus Spirits is developing unique Indian spirits like Doaab whisky.
- Who
- Paramjit Singh Gill and Shekhar Swarup, executives at Globus Spirits
- What
- Discussed the evolving Indian alcoholic beverage market
- When
- Not explicitly mentioned in the article
- Where
- India and global markets (exports)
- Why
- To highlight trends in consumer behavior and company strategy
- Company Interviewed
- Globus Spirits Limited
- Main Trend
- Dual-track growth in Indian alcobev market
- Consumer Behavior
- Shift between premium and affordable brands
- Export Focus
- Growing premium portfolios for global markets
- New Categories
- Globus Spirits plans to enter at least two new categories