Lipstick Brand Signed Sidharth Malhotra to Cut Costs, Says Founder

Imagine a makeup company wanted to advertise lipstick but didn't have a lot of money.

Famous actresses usually charge a lot of money for ads, and they often need to work for many days.

So, the company's boss, Darpan, had a clever idea: what if a male movie star, like Sidharth Malhotra, advertised lipstick?

It was something new, so it would get attention.

Plus, male actors don't usually get lipstick deals, so it didn't mess up other jobs they might have.

Sidharth agreed to do a short photoshoot where he had lipstick marks all over him.

The company used the slogan 'Tested on Sid, not on animals,' which was perfect because at that time, animal testing for products was banned.

This smart plan helped them create a viral ad without spending too much money.