Archive · 29 Sep 2026
AI Shifts Entertainment Value Toward Ideas and Human Judgment
AI is making it easier and cheaper to create entertainment.
It can help with planning, editing, visual effects, translation and changing content for different audiences.
This means more people and companies may be able to make shows, films and other content.
Because content could become very plentiful, simply being able to produce it may not be special anymore.
The important skill may become knowing which ideas are worth making.
Human creativity can help decide why a character or story matters.
AI can speed up creative work, but it does not easily understand feelings, culture or what audiences will care about.
Sanket ‘Don’ Vanzara believes the future will combine AI tools with human judgement.
In his view, strong ideas and valuable intellectual property may become more important than production capacity alone.
Sanket ‘Don’ Vanzara says AI’s main entertainment disruption is economic, not the replacement of creative professionals.
AI is reducing barriers and costs across development, production, post-production, localisation, editing and content adaptation.
As production becomes more abundant, Vanzara says identifying worthwhile ideas and stories will become more valuable.
Entertainment companies may gain an advantage through intellectual property, audience understanding and cultural insight.
Vanzara views AI as an enabler that can accelerate creative work but cannot replicate human judgement, emotion or cultural understanding.
- Who
- Sanket ‘Don’ Vanzara, who has spent 27 years building and managing production systems.
- What
- An analysis of how artificial intelligence may change the economics, production and distribution of entertainment.
- When
- The article does not specify a date; it discusses current and future effects of AI.
- Where
- The entertainment industry across development, production, post-production, localisation, editing and content adaptation.
- Why
- AI is lowering production barriers and costs, potentially shifting value toward ideas, intellectual property, audience understanding and human creative judgement.
- Central argument
- AI is changing how entertainment is produced, scaled and distributed rather than simply replacing creative professionals.
- Experience cited
- Vanzara says he has spent 27 years building and managing production systems.
- Areas affected
- Development, pre-production, visualisation, post-production, localisation, editing and content adaptation.
- Expected benefit
- AI can make production faster, less expensive and more scalable.
- Potentially more valuable assets
- Ideas, intellectual property, creative judgement and audience understanding.
- Human advantage
- Understanding emotion, culture, context and why audiences connect with stories.