Archive · 29 Sep 2026
Sturdflex Enters Northeast With Waterproofing Construction Chemical Solutions
Sturdflex is a company that makes products to help protect buildings from water and other construction problems.
It has announced that it is entering Northeast India.
Assam will be one of its important markets.
The region has heavy rain and high humidity, which can cause dampness and water leaks.
Sturdflex says it has different products for different building problems.
It also plans to help workers choose and apply the products correctly.
The company will work with dealers, builders, contractors and other construction professionals.
Sturdflex is part of Shyam Steel Industries Ltd., a company with more than 70 years of construction-related experience.
Sturdflex announced its entry into the North-Eastern market on September 16, 2026, with Assam as a key market.
The brand offers products for water ingress, dampness, heat-related concerns, wall cracks and other construction issues.
Sturdflex plans to expand its distribution network through dealers, contractors, applicators, builders and construction professionals.
The company will provide on-site technical assistance and contractor education focused on suitable products and correct application practices.
The expansion is backed by Shyam Steel Industries Ltd., which has more than 70 years of experience in steel and TMT rebars.
- Who
- Sturdflex, the waterproofing and construction chemicals brand from Shyam Steel Industries Ltd.
- What
- The company announced its formal entry into the North-Eastern market and plans to expand its product distribution and technical support.
- When
- September 16, 2026.
- Where
- Guwahati, Assam, with planned expansion across other North-Eastern markets in India.
- Why
- To address regional waterproofing and construction needs and make specialised products, technical assistance and application expertise more accessible.
- Company
- Sturdflex
- Parent company
- Shyam Steel Industries Ltd.
- Launch location
- Guwahati, Assam
- Initial focus market
- Assam
- Product focus
- Waterproofing solutions and construction chemicals
- Support offered
- On-site technical assistance and contractor education
- Regional conditions
- High humidity and intense monsoon conditions