Archive · 26 Jun 2025
KT Studio Genie Prioritizes Micro-Dramas in South Korea
KT Studio Genie, a South Korean company, is making short videos called micro-dramas.
They're like tiny TV shows made for phones.
They're trying this because many people watch short videos online.
They plan to use artificial intelligence (AI) to help make these short shows.
Another company, Topreels, which shows micro-dramas, thinks these are a good idea.
They believe that South Korea can become a leader in making these short videos.
This could be a new way for people to watch shows and for companies to make money.
KT Studio Genie is focusing on micro-dramas and vertical videos in South Korea.
The studio, known for 'Extraordinary Attorney Woo,' is part of KT Corporation.
KT Studio Genie started working on micro-dramas in March, shifting from a platform-focused to a studio model.
Micro-dramas are seen as a way to reach digital media audiences, with AI integration planned.
Topreels views micro-dramas as a potentially strong area for South Korean content.
- Who
- KT Studio Genie and Topreels
- What
- KT Studio Genie is focusing on micro-dramas and vertical videos.
- When
- KT Studio Genie started working on micro-dramas in March.
- Where
- South Korea
- Why
- To reach digital audiences and explore new content formats.
Topreels View
KT Studio Genie View
Quality
Topreels View
Micro-dramas aren't inferior to long-form dramas.
KT Studio Genie View
Micro-dramas aren't inferior to long-form dramas.
- Company
- KT Studio Genie
- Parent Company
- KT Corporation
- Content Type
- Micro-dramas and vertical videos
- Launched
- March (micro-drama focus)
- Long-form Content Spending
- $150M annually