Archive · 22 Sep 2025
SBI Life & BCCI Team Up for Breast Cancer Awareness
SBI Life and the BCCI partnered to talk about breast cancer.
During an India vs. Australia cricket game, the Indian Women’s Cricket Team wore pink jerseys to help.
The jerseys had a special message to remind women about breast cancer.
SBI Life also gave away breast health kits and put a logo on the pitch.
They hope to get women to check their breasts and learn about breast cancer early.
This is a part of SBI Life's Thanks-A-Dot program, launched in 2019, using a hot water bag with a 3D lump to teach self-examination.
SBI Life and BCCI partnered for breast cancer awareness.
The Indian Women’s Cricket Team wore pink jerseys with the Thanks-A-Dot logo.
The initiative was part of the Thanks A Dot campaign launched in 2019.
The dot ball counter was reimagined for fan engagement.
The campaign focuses on breast self-examination and early detection.
- Who
- SBI Life, BCCI, and Indian Women’s Cricket Team
- What
- Launched the Thanks-A-Dot initiative to raise breast cancer awareness.
- When
- During an India vs. Australia ODI match
- Where
- India
- Why
- To promote breast self-examination and early detection.
- Initiative
- Thanks-A-Dot
- Partners
- SBI Life Insurance and BCCI
- Event
- India vs. Australia ODI match
- Objective
- Raise breast cancer awareness
- Team Jerseys
- Pink jerseys with Thanks-A-Dot logo
- TAD Kit Distribution
- Supported by PRADHAN NGO
- Launched
- 2019
