Archive · 11 Sep 2026
New Holland’s Super Safar Takes Tractor Across Haryana, Punjab
New Holland organized a special trip called ‘Super Safar.’
The trip took a New Holland tractor through farming areas in Haryana and Punjab.
Rocky Shahpuria, who owns the tractor, changed it into a small traveling caravan.
He traveled more than 500 kilometers on the tractor.
During the journey, he met more than 1,500 farmers.
Farmers joined meetings, field activities, rallies and dealership events.
The campaign showed how the tractor can help with different farm jobs.
It also shared New Holland’s message that farmers can achieve more with the right equipment.
New Holland completed its farmer-to-farmer ‘Super Safar’ campaign across Haryana and Punjab.
The initiative covered more than 500 kilometers and over 10 districts.
More than 1,500 farmers participated through meetings, field engagements, rallies and dealership activities.
New Holland customer and digital creator Rocky Shahpuria traveled in his customized 3630 TX Super Plus+ tractor caravan.
The campaign promoted the tractor’s performance, power, savings, service, style and safety features.
- Who
- New Holland, its customer Rocky Shahpuria, and more than 1,500 farmers participated.
- What
- New Holland completed the ‘Super Safar’ farmer-to-farmer engagement campaign featuring the 3630 TX Super Plus+ tractor.
- When
- The campaign was reported on September 11 and had been completed before the announcement.
- Where
- Across more than 10 districts in Haryana and Punjab, including Gohana, Jind, Sangrur, Barnala, Jagraon, Jalandhar and Amritsar.
- Why
- To engage directly with farming communities, share customer experiences and demonstrate the tractor’s capabilities.
- Campaign
- Super Safar
- Tractor featured
- New Holland 3630 TX Super Plus+
- Farmers reached
- More than 1,500
- Distance covered
- More than 500 kilometers
- Geographic reach
- More than 10 districts across Haryana and Punjab
- Campaign lead
- Rocky Shahpuria, New Holland customer and digital creator
- Brand message
- ‘Zindagi Super Plus’