Archive · 29 Jan 2026
Gopal Snacks Launches National Gathiya Campaign
Gopal Snacks, the world's biggest maker of gathiya, has started a new campaign called 'Chhoti Bhookh Ka Bada Solution'.
This campaign shows how gathiya is a snack for everyone, no matter their age or lifestyle.
There are three videos in the campaign that show different people like young adults, working professionals, and homemakers enjoying gathiya in their daily lives.
The campaign was launched at the 70th Filmfare Awards, where Gopal Snacks was the official snacks partner.
The company is now showing these videos on TV, in newspapers, on the radio, in cinemas, and online.
People have liked the campaign because it feels real and connects with them emotionally.
Gopal Snacks makes many snacks, but gathiya is their most famous one.
Gopal Snacks launched a national campaign for gathiya called 'Chhoti Bhookh Ka Bada Solution'.
The campaign features three films targeting youth, working professionals, and homemakers.
Each film uses a common musical theme with unique arrangements for different settings.
The campaign was launched during the 70th Filmfare Awards, where Gopal Snacks was the official snacks partner.
The campaign is being promoted across multiple media platforms, including TV, print, radio, cinema, and digital.
- Who
- Gopal Snacks
- What
- Launched a national campaign for gathiya
- When
- During the 70th Filmfare Awards
- Where
- India
- Why
- To reposition gathiya as a pan-India snack with everyday appeal
- Company
- Gopal Snacks
- Product
- Gathiya
- Campaign Name
- Chhoti Bhookh Ka Bada Solution
- Launch Event
- 70th Filmfare Awards
- Media Platforms
- National and regional television, print, outdoor, radio, cinema, digital
- Product Portfolio
- 85 products, 320 SKUs