Archive · 20 Jul 2026
BCCI Seeks New Title Sponsor for Cricket Events
The BCCI is looking for new companies to sponsor their cricket events.
The current sponsor, IDFC FIRST Bank, will stop sponsoring in August 2026.
The BCCI is asking companies to bid for the sponsorship rights.
Companies have to pay a fee to get the details and submit their bids by certain deadlines.
The new sponsor will get to put their brand on matches and tournaments, including men's and women's international games and domestic competitions.
The BCCI is also looking for associate partners for these events.
BCCI invites bids for title sponsorship and associate partner rights for its events as IDFC FIRST Bank's deal nears expiry.
Successful title sponsor will gain branding rights across India's home matches, including men's and women's internationals, domestic tournaments, and age-group competitions.
BCCI issued an Invitation to Tender (ITT) and Request for Quotation (RFQ) for the rights, with specific deadlines for document purchase and bid submission.
The ITT and RFQ documents are available for a non-refundable fee of Rs 1 lakh plus applicable GST.
Current title sponsor IDFC FIRST Bank's deal runs until August 2026, and Apollo Tyres is the official lead sponsor and jersey sponsor for Team India.
- Who
- BCCI and potential commercial partners
- What
- Invitation for bids for title sponsorship and associate partner rights for BCCI events
- When
- Current sponsorship ends in August 2026
- Where
- India
- Why
- To secure new commercial partners for BCCI events
BCCI's Perspective
Potential Bidders' Perspective
Tender Process
BCCI's Perspective
The BCCI believes the competitive bidding process will attract the best commercial partners and maximize revenue.
Potential Bidders' Perspective
Potential bidders may find the non-refundable fee and strict eligibility criteria challenging.
- Current Title Sponsor
- IDFC FIRST Bank
- Current Sponsorship Duration
- Until August 2026
- ITT Fee
- Rs 1 lakh plus applicable GST
- ITT Document Purchase Deadline
- August 4
- Bid Submission Deadline
- August 13
- RFQ Fee
- Rs 1 lakh plus applicable GST
- RFQ Document Purchase Deadline
- August 14
- RFQ Submission Deadline
- August 25