1 hr ago
Cooks Villa Builds New Indian Kitchen Brand From 1948 Legacy
Cooks Villa is a new kitchen brand from Chhattisgarh.
Its family business started in 1948 under the name Trimurti Metals.
Later, the business became known as Isha Kitchens.
It has sold kitchen products to homes and professional food businesses.
Now, Utkarsh Gupta is helping create a more modern brand called Cooks Villa.
The brand plans to sell equipment, cookware, tableware and appliances.
It wants to serve restaurants, hotels, caterers and families.
The company hopes to grow across India and possibly enter international markets.
Cooks Villa, led by Utkarsh Gupta, is being developed as an Indian kitchen and HORECA brand.
The family business began as Trimurti Metals in 1948 and later continued under the Isha Kitchens name.
Its planned portfolio includes commercial kitchen equipment, cookware, tableware, melamine products and kitchen appliances.
The company says Isha Kitchens has served households and food-service businesses in Chhattisgarh and other parts of India.
Based in Chhattisgarh, Cooks Villa aims to expand nationally while developing manufacturing and exploring private-label and OEM partnerships.
- Who
- Cooks Villa, led by entrepreneur Utkarsh Gupta and developed by the team behind Isha Kitchens.
- What
- A new Indian kitchen and HORECA brand covering commercial equipment, cookware, tableware, melamine products and appliances.
- Where
- Raipur, Chhattisgarh, India, with ambitions to serve customers across India.
- When
- The family business began in 1948; the Cooks Villa announcement was dated September 3.
- Why
- To modernize the family’s kitchenware legacy and build a broader Indian kitchen-product ecosystem.
Key facts
- Brand
- Cooks Villa
- Founder
- Utkarsh Gupta
- Family business origin
- Trimurti Metals, established in 1948
- Earlier business name
- Isha Kitchens
- Headquarters
- Raipur, Chhattisgarh, India
- Product categories
- Commercial kitchen equipment, cookware, tableware, melamine products and kitchen appliances
- Expansion plans
- Strengthen Central Indian manufacturing, expand across India and explore international markets
Quotes
Utkarsh Gupta
Entrepreneur leading the development of Cooks Villa and founder of the brand
“The market has changed significantly over the years. Customers today look for quality, design, consistency, service and a complete product ecosystem. Cooks Villa is our effort to bring the experience of our family business into that new environment.”
theprint.in
“Cooks Villa is a continuation of a journey that started generations ago. Our objective is to preserve the trust and experience built through Trimurti Metals and Isha Kitchens while creating a modern Indian brand for today’s customers.”
theprint.in
Sources
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