Archive · 4 Aug 2025
Assam University Develops and Registers New Purple Rice Variety
Imagine a special type of rice, like a purple one, made by some smart scientists at a university in Assam!
They call it 'Labanya'.
This rice is healthy, good to eat every day, and grows a lot.
It's been approved by the government and is already being sold in many places.
It's got lots of good stuff inside like vitamins and minerals, and it's easy to cook.
People like it because it's tasty and helps them stay healthy, also it can be used to make lots of other foods.
Assam Agricultural University (AAU) developed a high-yielding purple rice variety called 'Labanya'.
The 'Labanya' variety has been registered under the Protection of Plant Varieties and Farmers’ Rights Authority (PPVFRA).
'Labanya' is suitable for both daily consumption and commercial cultivation.
The rice has a yield potential of 4.5–5 tonnes per hectare and is rich in nutrients.
The variety has been sold in over 18 states, with many repeat customers.
- Who
- Assam Agricultural University (AAU) developed the purple rice.
- What
- AAU developed and registered a purple rice variety called 'Labanya'.
- When
- Recently, the variety was registered and has been available commercially.
- Where
- Developed by Assam Agriculture University (AAU) in Jorhat, Assam, and sold across more than 18 states.
- Why
- To create a rice variety that is nutritious, high-yielding, suitable for commercial use, and addresses the limitations of conventional black rice.
Farmers
Consumers
Economic Benefits
Farmers
May benefit from the high-yielding, market-appealing variety.
Consumers
Likely benefits from a new, marketable rice variety.
- Rice Variety Name
- Labanya
- Developer
- Assam Agricultural University (AAU)
- Registration Authority
- Protection of Plant Varieties and Farmers’ Rights Authority (PPVFRA)
- Yield Potential
- 4.5–5 tonnes per hectare
- Market Reach
- Sold in over 18 states
- Key Features
- Lower glycemic index, aromatic grains, ease of cooking, higher head rice recovery, rich in antioxidants