Archive · 27 Oct 2025
India's IT Rules 2025: New Regulations for AI-Generated Content
India is introducing new rules to tackle AI-generated content online.
These rules will require labels on AI-made videos, images, and other content, so people know what's real and what's not.
For example, a label must cover at least 10% of a video.
This aims to stop fake information and deepfakes from spreading.
Platforms that host this content must also verify it and make sure it’s labeled correctly, or they could lose protection from liability.
The goal is to make the internet a place where it's easy to tell what is real and what's been created by AI.
India is amending its IT rules to regulate AI-generated content.
The rules define and address synthetically generated content like deepfakes.
Content creators must declare synthetic content; platforms must verify and label it.
Labels must occupy at least 10% of visual content's viewing area.
Platforms that don't comply may lose liability protection.
- Who
- Indian Government
- What
- Amended IT Rules to regulate AI-generated content
- When
- Recently proposed, 2025 draft
- Where
- India
- Why
- To combat deepfakes, misinformation, and promote digital transparency
- Focus
- Regulation of AI-generated content
- Legislation
- IT Rules Amendments 2025
- Content Types
- Visual, audio, and text
- Key Requirement
- Mandatory labeling of synthetic content
- Label Visibility
- At least 10% of visual area
- Intermediary Liability
- May be lost for non-compliance
Sources
Labelling of AI content to be part of AI Framework: government sources
Express View: AI disclosure draft rules — a move in the right direction
To identify AI-generated content, labelling is not enough. We need AI literacy
India’s Proposal To Mandate AI-Generated Content Labelling Marks A Crucial Step In Regulating Deepfakes
