Archive · 12 Nov 2025
Samsung Integrates Generative AI Bixby into 2025 TVs for Enhanced Viewing Experience
Imagine your TV can now talk back and help you understand what you're watching!
Samsung has updated its smart assistant, Bixby, with new AI smarts for its 2025 TVs.
This means you can ask your TV who an actor is, what a cool picture means, or even for simple recipe ideas, just by talking.
The TV will show you the answers right on the screen, so you don't have to grab your phone.
It can even help you with things like translating shows or making games look and sound better.
This makes your TV a smarter helper for all sorts of entertainment.
Samsung's 2025 TV lineup features Vision AI Companion, an AI upgrade to Bixby.
The assistant allows viewers to ask contextual questions about on-screen content and related topics using natural language.
Responses are presented visually on the TV, integrating information from sources like Microsoft Copilot and Perplexity.
It supports up to 10 languages and works across live TV, Samsung TV Plus, and major streaming apps.
The feature is part of a broader suite of AI-driven enhancements for Samsung TVs, including Live Translate and AI Gaming Mode.
- Who
- Samsung
- What
- Introduced Vision AI Companion, a generative AI-powered Bixby assistant for its 2025 TV lineup.
- When
- Announced at IFA 2025 and rolling out across the 2025 TV lineup.
- Where
- Berlin (IFA announcement), and globally across Samsung's 2025 TV models.
- Why
- To provide viewers with a conversational interface that understands natural queries about on-screen content and related topics, delivering visual answers directly on the TV and reducing the need for external devices.
- Feature Name
- Vision AI Companion
- Core Technology
- Generative AI upgrade to Bixby, blending LLMs including Microsoft Copilot and Perplexity
- Launch Announcement
- IFA 2025 in Berlin
- Rollout
- Across Samsung's 2025 TV line up
- Supported Languages
- 10 languages, including English, Korean, and Spanish
- Supported Devices
- Neo QLED, Micro RGB, OLED, QLED step up models, Smart Monitors, The Movingstyle
- Operating System
- One UI Tizen
- OS Update Policy
- Up to seven years of updates for supported TVs