Archive · 15 Aug 2025
EBG Group Partners With Agasthyam Kalari For 'Kalarii' Launch
Imagine an old Indian martial art, Kalari, like a secret treasure.
Now, a company called EBG Group wants to share this treasure with everyone!
They're teaming up with experts from Agasthyam Kalari to teach Kalari around the world.
It's not just fighting; it's about getting strong, focused, and calm.
They've got a famous fitness star, Milind Soman, to help.
The training places will be modern and for everyone, from kids to older people.
They plan to open places in big cities first, then go to smaller towns and other countries, hoping to make Kalari as famous as other fitness programs while keeping its Indian roots.
EBG Group partnered with Agasthyam Kalari to launch 'Kalarii', an ancient martial art.
Milind Soman was announced as the brand ambassador.
The Kalarii centers will have modern, air-conditioned studios with various programs.
The aim is to preserve the centuries-old art and make it accessible worldwide.
The first centers will open in major metro cities and then expand internationally.
- Who
- EBG Group, Agasthyam Kalari, and Milind Soman are involved.
- What
- EBG Group and Agasthyam Kalari are launching 'Kalarii', an ancient martial art.
- When
- The partnership was announced around Independence Day.
- Where
- The journey starts in India and will expand globally.
- Why
- To bring Kalari into the mainstream and preserve the ancient art.
- Partners
- EBG Group and Agasthyam Kalari
- Brand
- Kalarii by Agasthyam
- Ambassador
- Milind Soman
- Focus
- Kalari martial art
- Founder
- Gurukkal Dr. S. Mahesh
- Training Centers
- Modern, air-conditioned studios
- Programs
- Prana, Nalludal, Nithyam