Archive · 23 Jul 2025
Luxury Market Faces Downturn, Sales to Decline
Big companies that sell expensive items like fancy clothes and bags are having trouble selling them.
People aren't buying as much, which is making investors worry.
The trade war between the U.S. and China has made things uncertain, and people are less confident to spend money.
The cost of these luxury items has gone up, and some shoppers are choosing not to buy.
Some brands are making cheaper items, like shoes, but it might change what people think of those brands.
Companies like LVMH and Kering are expected to show lower sales, while others like Hermes and Prada are doing okay.
LVMH and Kering are expected to report another drop in quarterly sales.
The luxury market faces a potential prolonged downturn.
The U.S.-China trade war adds uncertainty to consumer confidence.
Price increases and economic uncertainty have caused consumer hesitation.
Brands are offering lower-priced products, like shoes, to attract consumers.
- Who
- LVMH, Kering, and other luxury brands, along with consumers and investors.
- What
- LVMH and Kering are expected to report lower sales in the luxury market.
- When
- LVMH will report on Thursday, and Kering will report on July 29, Hermes and Prada on July 30.
- Where
- The sales decline is primarily affecting the U.S. and Chinese markets.
- Why
- Due to factors including the trade war, high prices, and shifting consumer behavior.
Luxury Brands
Consumers
Product Pricing
Luxury Brands
Focus on high-end goods
Consumers
Offer more affordable products
Product Strategies
Luxury Brands
Focus on timeless investment pieces.
Consumers
Appeal to a broader range of consumers.
- Luxury Market
- Estimated at $400 billion
- LVMH Sales Forecast
- Down 6% year-on-year (fashion and leather goods division)
- Kering Sales Forecast
- Down nearly a quarter (Gucci)
- LVMH Share Decline
- Down nearly 27% (year-to-date)
- Kering Share Decline
- Down 15% (year-to-date)
- Tariff Threat
- 30% on imported EU goods