Archive · 5 Aug 2025
Retail Shifts: Understanding Consumers' 'States of Mind'
Retail is changing!
Instead of just looking at things like age or income, brands now need to understand what people want at different times.
AI can help, but it needs to fit the business.
Loyalty is about making the experience personal, not just points.
India is a fast-moving market, showing the world new ways to do retail.
Consumer behavior is shifting, moving away from traditional segmentation based on demographics.
Brands need to understand consumers based on their emotions and the context of the moment.
AI is being adopted in retail, but requires a "mindful transformation" rather than a plug-and-play approach.
Loyalty is evolving, now focusing on personalized experiences tailored to the consumer's current needs.
Indian retail is rapidly adapting, offering insights for global markets.
- Who
- Retailers, consumers, and industry experts like Isabelle Allen of KPMG.
- What
- The retail industry is shifting from traditional consumer segmentation to understanding consumer's 'states of mind'.
- When
- The shift is happening now.
- Where
- Global retail, with a focus on the Indian market.
- Why
- Due to digital acceleration, global inflation, and changing consumer values.
- Key Trend
- Shift from demographics to dynamic mindsets
- AI Approach
- Mindful transformation
- Loyalty Focus
- Personalized experience
- Indian Market
- Rapidly adapting