Archive · 27 Aug 2026
Pushp Brand Wins Sebi Approval for Up to 74.45-Lakh-Share IPO
Pushp Brand makes packaged spices and other food products.
The company has received permission from Sebi to prepare for an IPO.
An IPO is when shares of a company are offered to the public.
In this case, existing shareholders will sell up to 74.45 lakh shares.
The company itself is not described as issuing new shares in this offer.
The sellers include the company’s promoters and two investor funds.
Pushp Brand sells products under the Pushp and Munimji brands.
It has 1,016 distributors and more than 3.68 lakh retail outlets across 24 states and Union Territories.
Packaged spices company Pushp Brand (India) received Sebi’s final approval to launch an IPO.
The IPO will be an Offer for Sale of up to 74.45 lakh equity shares.
Promoters Surendra Kumar Surana and Mahendra Kumar Surana will sell shares in the offer.
A91 Emerging Fund I LLP and Sixth Sense India Opportunities III will make partial stake sales.
Founded in Indore in 1974, Pushp Brand operates across 24 states and Union Territories with 1,016 distributors.
- Who
- Pushp Brand (India), its promoters Surendra Kumar Surana and Mahendra Kumar Surana, and investor shareholders A91 Emerging Fund I LLP and Sixth Sense India Opportunities III.
- What
- Sebi granted final approval for an IPO involving an Offer for Sale of up to 74.45 lakh equity shares.
- When
- Sebi’s final observation was issued on August 27; the article identifies that day as Thursday but does not specify a year.
- Where
- Pushp Brand was established in Indore and operates across 24 states and Union Territories in India.
- Why
- The approval allows the company to proceed with further preparations for the public issue, subject to regulatory requirements.
- IPO structure
- Offer for Sale of up to 74.45 lakh equity shares
- Sebi observation date
- August 27
- Company founded
- 1974, in Indore
- Brands
- Pushp and Munimji
- Distribution reach
- 24 states and Union Territories
- Distributors
- 1,016 as of FY26
- Retail reach
- More than 3.68 lakh retail touchpoints as of FY26