Archive · 14 Aug 2025
Shah Rukh Khan & Partners to Launch Premium Tequila
Shah Rukh Khan and his son Aryan Khan are teaming up with Radico Khaitan and Nikhil Kamath to create a new luxury tequila brand called D’YAVOL Añejo.
Radico Khaitan, a company that makes alcohol, is putting in money for the project.
They plan to sell high-end tequila, which is made from a plant called agave and aged in barrels.
The launch is expected to happen in December, with prices ranging from ₹20,000 to ₹30,000.
This is happening because more wealthy people in India are buying expensive alcohol.
Shah Rukh Khan and son Aryan Khan are launching a premium tequila brand called D’YAVOL Añejo.
Radico Khaitan, an Indian liquor company, will invest up to $4.56 million in the venture.
Nikhil Kamath, co-founder of Zerodha, is also involved in the partnership.
The tequila is made from agave and aged for approximately two years in wine casks.
The launch of D’YAVOL Añejo is planned for December with an estimated price between ₹20,000 and ₹30,000.
- Who
- Shah Rukh Khan, Aryan Khan, Radico Khaitan, and Nikhil Kamath.
- What
- Shah Rukh Khan, Aryan Khan, Radico Khaitan, and Nikhil Kamath are launching D’YAVOL Añejo, a premium tequila brand.
- When
- Launch is planned for December.
- Where
- Not specified.
- Why
- To enter the premium alcohol market.
- Brand Name
- D’YAVOL Añejo
- Founders
- Aryan Khan
- Partner
- Radico Khaitan, Nikhil Kamath
- Initial Product
- Premium Tequila
- Investment
- $4.56 million
- Launch Date
- December
Sources
Shah Rukh Khan, son Aryan, Zerodha's Nikhil Kamath team up to make premium liquor 'D'YAVOL Spirits'
Shah Rukh Khan, Aryan Khan, Radico Khaitan, And Nikhil Kamath Team Up To Launch D’YAVOL Spirits
