Archive · 9 Aug 2025
Rakhi Shopkeeper's Packaging Trick Goes Viral, Sparks Debate
A shopkeeper showed a way to sell cheap rakhis for a higher price by using fancy packaging.
They buy rakhis for very little money (₹2) and put them in nice boxes to sell them for much more (₹50).
This trick went viral on the internet, and people had different reactions.
Some thought it was unfair, while others said that even with the higher price, the shopkeeper's profit isn't very high.
The story shows how important packaging is in business and how people react to different selling strategies.
A shopkeeper's business trick of selling ₹2 rakhis for ₹50 went viral.
The trick involves using packaging to increase the price of rakhis.
A wholesaler from Delhi's Sadar Bazaar demonstrated the method in a video.
Netizens reacted with divided opinions, some viewing it as cheating and others understanding the low profit.
Raksha Bandhan is a festival where rakhis are exchanged, driving a large market.
- Who
- A rakhi wholesaler
- What
- A shopkeeper's business trick of selling rakhis at a markup using packaging.
- When
- Raksha Bandhan, on Saturday, August 9
- Where
- Delhi's Sadar Bazaar
- Why
- To increase profits on rakhi sales.
Critics
Supporters
Business ethics vs. strategy
Critics
Viewed the practice as potentially deceptive.
Supporters
Acknowledged the importance of packaging and retail strategies.
- Product
- Rakhi
- Original Price
- ₹2
- Selling Price
- ₹50
- Location
- Delhi's Sadar Bazaar
- Event
- Raksha Bandhan