Archive · 9 Jun 2025
Sula CEO Calls for Minimum Import Price to Protect Domestic Wine
India's wine industry is getting ready for a wave of cheaper wines from other countries.
This is because India is making deals to trade with places like the UK and Europe.
The head of Sula Vineyards worries that this could hurt Indian winemakers because they don't get as much financial help as the winemakers in Europe.
He wants the government to set a minimum price for imported wines so that Indian wines can compete fairly.
He's also trying to get Sula's wines on more menus before the cheaper imports arrive.
India's wine industry anticipates increased competition from cheaper imported wines.
New trade agreements, including with the UK and EU, are expected to lower tariffs.
Sula Vineyards CEO Rajeev Samant calls for minimum import prices to ensure fair competition.
Samant highlights the significant financial support European wineries receive compared to Indian wineries.
Sula is expanding its footprint to secure shelf space before foreign labels dominate.
- Who
- Rajeev Samant, CEO of Sula Vineyards, and the Indian wine industry.
- What
- The CEO of Sula Vineyards is calling for a minimum import price to protect Indian wine producers.
- When
- The industry is anticipating increased competition as trade agreements are signed and negotiated.
- Where
- India
- Why
- To protect Indian wineries from cheaper imports and ensure fair competition, as domestic producers receive less government support.
Industry concerns
Sula Vineyards View
Competitive Readiness
Industry concerns
Without protection (tariffs) Indian wines might lose shelf space
Sula Vineyards View
Indian wineries are ready to compete due to improving quality, and increasingly open consumers.
- Company
- Sula Vineyards
- CEO
- Rajeev Samant
- Market Cap
- ₹2,486.71 crore
- Stock Decline (Past Year)
- Nearly 43%
- EU Wine Support
- Approx. €1 Billion Annually
- India Wine Support
- Approx. €0.5 Million Annually