Archive · 17 Sep 2025
Vijay Sales Opens India's First Dyson Shop-in-Shop
Vijay Sales, a major electronics store in India, has opened the first Dyson shop-in-shop in Gurugram.
This is like a store within a store, specifically for Dyson products.
Customers can now test out Dyson products, like vacuum cleaners and hair stylers, before they buy them.
Experts are available to give advice.
This partnership expands Dyson's reach and lets more people experience their technology directly.
Vijay Sales believes that customers should be able to try out the products.
Shoppers can make informed decisions because of this new format.
Vijay Sales launched India's first Dyson shop-in-shop in Gurugram.
The shop offers hands-on experiences with Dyson products.
It showcases Dyson technologies, including hair care and air purifiers.
Dyson experts provide personalized demonstrations.
The shop aims to enhance the customer's buying experience.
- Who
- Vijay Sales and Dyson
- What
- Opened India’s first Dyson shop-in-shop
- When
- September 15, 2025
- Where
- Vijay Sales store in Sector 29, Gurugram, Haryana
- Why
- To provide customers with hands-on experience and access to Dyson technologies.
- Retailer
- Vijay Sales
- Location
- Gurugram, Haryana
- Store Format
- Shop-in-shop
- Size
- 200 square feet
- Products
- Dyson technologies (floor care, environmental care, beauty, audio, lighting)
- Opening Date
- September 15, 2025