Archive · 20 Nov 2025
Gift Cards Emerge as Preferred Rewards in India's Modern Loyalty Landscape
Gift cards are now the most popular way for companies to reward their employees, partners, and customers in India.
They're easy to use, give people choices, and can be delivered instantly.
Benepik, a big rewards company, is helping many businesses make this change.
Gift cards have become the new currency of engagement for brands to recognise and motivate stakeholders
They offer universal appeal, freedom of choice, instant gratification, and secure tracking
Benepik, a leading rewards and loyalty platform, is driving this shift in India
The platform offers 350+ gift card options and enterprise-grade compliance
Benepik's influencer and retailer loyalty programs are also gaining traction across industries
- Who
- Brands, employees, channel partners, influencers, and consumers
- What
- Adopt gift cards as the primary reward and loyalty tool
- When
- Currently, with a significant shift during the recent festive season
- Where
- India
- Why
- To offer flexibility, personalisation, and instant gratification
Traditional Rewards
Gift Cards
Flexibility
Traditional Rewards
Limited choices, often one-size-fits-all
Gift Cards
Offers a wide range of options to suit individual preferences
Delivery Time
Traditional Rewards
Delayed, often manual processes
Gift Cards
Instant, digital delivery
- Primary Category
- BUSINESS
- Secondary Category
- Rewards and Loyalty
- Tertiary Category
- Gift Cards
- Total Gift Card Options
- 350+
- Benepik's Client Base
- 800+