Archive · 15 Jan 2026
Dettol Hygiene Loyalty Card Debuts at WEF 2026
The Dettol Hygiene Loyalty Card is a new program that will be introduced at the World Economic Forum in 2026.
This program is designed to teach children between the ages of 6 and 14 about the importance of hygiene.
It uses a special card and an app to track their progress and reward them for good hygiene habits.
The program is part of a larger campaign called Dettol Banega Swasth India, which has been helping people in India stay healthy for over a decade.
The card is linked to a parent's phone number to ensure safety.
Children can earn points, called Swasth Coins, for completing hygiene tasks.
These points can be redeemed for rewards like backpacks and hygiene kits.
The goal is to create a generation of children who understand how their actions can keep their communities safe and healthy.
The Dettol Hygiene Loyalty Card will debut at the World Economic Forum 2026 in Davos-Klosters, Switzerland.
The program targets children aged 6-14 and aims to promote hygiene awareness and public health outcomes.
It is part of the Dettol Banega Swasth India campaign, which has reached over 24 million children in India.
The card operates under parental supervision and uses QR-based access for tracking hygiene actions.
Children can earn Swasth Coins, badges, and milestone rewards for completing hygiene tasks.
- Who
- Reckitt and NDTV, in collaboration with the World Economic Forum
- What
- Launch of the Dettol Hygiene Loyalty Card Programme
- When
- January 19-23, 2026
- Where
- Davos-Klosters, Switzerland
- Why
- To promote hygiene awareness and public health outcomes, particularly among children
- Event
- World Economic Forum 2026
- Location
- Davos-Klosters, Switzerland
- Dates
- January 19-23, 2026
- Initiative
- Dettol Hygiene Loyalty Card Programme
- Target Group
- Children aged 6-14
- Key Features
- QR-based access, Swasth Coins, badges, milestone rewards
- Parental Supervision
- Required for safety and accountability
- Rewards
- Ergonomic backpacks, home-based hygiene labs