Archive · 23 Sep 2025
OM System Re-enters India with Focus on Outdoor Photography
OM System, previously Olympus, is back in India!
They're launching new cameras and lenses aimed at outdoor photographers, like wildlife and travel photography enthusiasts.
They view smartphones as a gateway and want to be the next step for those seeking better pictures.
New products include the OM-5 Mark II camera and a specialized lens.
The company plans to expand its products and distribution and is also considering manufacturing in India.
The goal is to become a top brand for outdoor creators by 2026.
The products are made to be portable, durable, and offer quality beyond what smartphones provide.
OM System, previously Olympus, has re-entered the Indian market.
The company targets outdoor photographers, including wildlife, travel, and content creators.
They recently launched the OM-5 Mark II camera and a 50-200mm lens.
OM System aims to expand its product range and distribution in the next 12-18 months.
The company is considering local manufacturing in line with the 'Make in India' initiative.
- Who
- OM System (formerly Olympus)
- What
- Re-entering the Indian market with a focus on outdoor photography.
- When
- September 2025
- Where
- India
- Why
- To cater to the growing demand for advanced photography tools.
- Company
- OM System (formerly Olympus)
- Target Market
- Outdoor Photographers
- Products Launched
- OM-5 Mark II, M.Zuiko Digital ED 50-200mm F2.8 IS PRO lens
- Focus Areas
- Wildlife, Travel, Content Creation Photography
- Goal
- Become a leading brand for outdoor creators in India by 2026
- India Manufacturing
- Considering 'Make in India' for long-term
- Parent Company
- Japan Industrial Partners