Archive · 25 Aug 2026
Hulken Rolling Tote Becomes Summer’s Unexpected Fashion Status Symbol
The Hulken is a large bag with wheels that people can pull instead of carrying heavy things.
It can hold groceries, laundry, gym equipment and other belongings.
The bag can carry up to 66 pounds and folds flat when it is not needed.
It has shiny colors that make it look more like a fashion accessory than a basic cart.
It costs around $100, although the articles give slightly different price ranges.
Chrissy Teigen and Sarah Jessica Parker have been seen using one.
This helped more people notice the bag.
Some people like it because it is useful and stylish, while others may prefer traditional luxury bags.
The wheels work best on smooth ground and can be harder to control on uneven streets.
The Hulken rolling tote has become increasingly visible on New York streets, subway platforms, markets, airports and television sets.
It is made from polypropylene with steel-reinforced handles, five 360-degree swivel wheels and a capacity of up to 66 pounds.
The tote folds flat into a disc and comes in colors including silver, cosmic red, rose gold, forest green, chocolate brown and black.
Articles place its price just under $100 or between approximately $100 and $125, making it cheaper than luxury bags and many rolling suitcases.
Celebrity sightings involving Chrissy Teigen and Sarah Jessica Parker, along with collaborations with Supreme and Susan Alexandra, have raised its fashion profile.
- Who
- Hulken, co-founded by Alex Schinasi, and celebrity users including Chrissy Teigen and Sarah Jessica Parker.
- What
- A practical rolling tote has become a visible fashion accessory and status symbol.
- When
- The trend is described as a summer development, with one article dated August 25, 2026.
- Where
- The tote has been seen on New York streets, subway platforms, farmers markets, airport terminals and the set of And Just Like That.
- Why
- Its large capacity, wheels, foldable design, relatively low price, bright finishes and celebrity visibility have helped drive its popularity.
Practical-fashion supporters
Traditional luxury-bag preferences
What makes a bag desirable
Practical-fashion supporters
Supporters see the Hulken’s capacity, wheels, foldability and relatively accessible price as evidence that useful design can also be fashionable.
Traditional luxury-bag preferences
The traditional luxury-bag view prioritizes soft leather, recognizable logos and a bag that can be carried neatly under the arm.
Status and accessibility
Practical-fashion supporters
The Hulken is presented as a newer kind of status symbol because it lets people carry substantial loads without physical strain while remaining stylish.
Traditional luxury-bag preferences
Luxury-bag traditionalists may value exclusivity and established designer branding, which the Hulken does not provide in the same way.
Everyday performance
Practical-fashion supporters
The tote is suited to errands, markets, commuting, laundry and transporting bulky belongings.
Traditional luxury-bag preferences
The articles note that some users found it less easy to maneuver on uneven streets, so it may not perform equally well in every setting.
- Product
- Hulken rolling tote
- Capacity
- Up to 66 pounds
- Construction
- Polypropylene body with steel-reinforced handles
- Wheels
- Five 360-degree swivel wheels
- Storage
- Folds flat into a disc
- Price
- Reported as just under $100 in one article and approximately $100 to $125 in another
- Celebrity sightings
- Chrissy Teigen and Sarah Jessica Parker
- Collaborations
- Supreme in 2024 and Susan Alexandra on New York-inspired bag charms
