Archive · 12 Sep 2025
India-Pakistan Cricket Match Ad Spots Sell Out Despite Boycott Calls
The upcoming India vs. Pakistan cricket match in the Asia Cup has seen all advertising spots sold out, according to Sony Pictures Networks India (SPNI), the media rights holder.
Despite some calls on social media to boycott the match, brands like Hero MotoCorp and JK Tyre are sponsoring the event.
PVR INOX will also be showing the matches on big screens.
Some media planners have mixed views on advertiser interest, with some stating ad rates have not followed the previous trend due to lukewarm start to the tournament.
SPNI stated that the India vs. Pakistan match is the marquee clash and a bigger attraction for brands.
Calls for a boycott of the India-Pakistan match exist on social media.
Sony Pictures Networks India (SPNI) reports a 100% sell-out for the India-Pakistan match advertising.
Brands such as Wonder Cement, Hero MotoCorp, and others are sponsors.
Hero MotoCorp, JK Tyre, and others are co-presenting sponsors.
PVR INOX will showcase the India matches on big screens.
- Who
- Advertisers, Sony Pictures Networks India (SPNI)
- What
- Advertising spots for the India-Pakistan cricket match in the Asia Cup have sold out.
- When
- September 12, 2025
- Where
- Asia Cup
- Why
- Strong demand from brands for the India-Pakistan match despite calls for a boycott.
- Event
- Asia Cup Cricket Match
- Match
- India vs. Pakistan
- Media Rights Holder
- Sony Pictures Networks India (SPNI)
- Title Sponsor
- DP World
- Co-Presenting Sponsors
- Hero MotoCorp, JK Tyre, Asian Paints, Vimal Elaichi, Mountain Dew
- Venue for Big Screen
- PVR INOX
- Date Published
- September 12, 2025