Archive · 24 Aug 2025
Indian Gaming Sector Shifts to In-App Purchases Amid Ban
India's online gaming industry is changing due to a ban on games where you can win real money.
Instead, companies are now focusing on ways to make money through the game itself, like selling virtual items, showing ads, or subscriptions.
Players are more interested in cool items and experiences in games rather than just winning cash.
Many real-money gaming companies have closed down.
Experts believe that games that focus on player enjoyment will be more successful in the long run.
The online gaming industry in India is expected to shift focus towards in-app purchases, advertising, and subscription models.
In-app purchases are the fastest-growing revenue segment, with a 41% year-on-year growth.
Gamers are valuing progression, personalization, and social connection over cash rewards.
Several real-money gaming companies have shut down operations following a recent ban.
Industry experts believe sustainable and player-focused monetization will define long-term success.
- Who
- Industry experts, gaming companies like Dream11 and Rooter, and gamers themselves.
- What
- The online gaming industry is shifting monetization strategies following a ban on real-money gaming.
- When
- The shift is occurring after the passage of the Promotion and Regulation of Online Gaming Bill, 2025.
- Where
- India
- Why
- Due to the ban on real-money gaming, the industry is pivoting to alternative revenue models like in-app purchases and advertising.
Optimistic View
Pessimistic View
Impact of the Ban
Optimistic View
Shift towards in-app purchases, advertising, and subscription models, offering sustainable revenue.
Pessimistic View
Concerns that the ban may simply benefit illegal offshore platforms.
- In-app Purchase Growth
- 41% year-on-year
- Expected Revenue Contribution of In-App Purchases by FY29
- 60%
- Average Gamer Spending on Rooter platform
- Rs 2,400
- Monthly Users of Ludo King
- 70 million
- Download of Ludo King
- billion-plus