Archive · 3 Jan 2026
Legacy Players Lead Electric Two-Wheeler Market in 2026
In 2026, big companies like TVS and Bajaj are leading the electric scooter market in India.
They sold more scooters than startups like Ola Electric and Ather Energy.
This change happened because people now care more about good service, easy financing, and reliable scooters than just new technology.
TVS and Bajaj improved their scooters with better battery options and more service centers.
Ola Electric had problems with customer service and slower updates, which made them sell fewer scooters.
Hero MotoCorp’s Vida brand also did well by making scooters cheaper and easier to use.
The market is now about making electric scooters practical for everyday use.
TVS Motor Company and Bajaj Auto overtook startups like Ola Electric in electric two-wheeler sales in 2025.
TVS sold 298,150 units, Bajaj sold 269,233 units, while Ola Electric's sales dropped to 198,690 units in 2025.
Legacy manufacturers focused on reliability, service coverage, and financing models to gain market share.
Ola Electric faced challenges due to service backlogs, customer complaints, and slower innovation.
Hero MotoCorp’s Vida brand gained traction with the launch of the Vida VX2 and Battery-as-a-Service option.
- Who
- Legacy manufacturers (TVS, Bajaj) and startups (Ola Electric, Ather Energy, Hero MotoCorp’s Vida)
- What
- Shift in electric two-wheeler market leadership from startups to legacy manufacturers
- When
- 2025-2026
- Where
- India
- Why
- Focus on reliability, financing models, and service coverage over early-mover advantage and headline innovation
- TVS Motor Company Sales (2025)
- 298,150 units
- Bajaj Auto Sales (2025)
- 269,233 units
- Ola Electric Sales (2025)
- 198,690 units
- Ather Energy Sales (2025)
- 200,110 units
- Hero MotoCorp’s Vida Sales (2025)
- 108,805 units
- TVS iQube Range (2026)
- Up to 150 km
- Bajaj Chetak Electric Range (2026)
- Above 150 km
- Hero Vida VX2 Upfront Cost (2025)
- Under Rs 50,000