Global Tractor Brands Face Challenges in India

In 2025, the Indian tractor market saw some global brands like John Deere and CNH Industrial gain a bit of market share, but they still lag behind big Indian companies like Mahindra & Mahindra and Swaraj.

Mahindra and Swaraj together control over 42% of the market.

Indian brands are popular because they are easier to maintain and have better financing options.

Global brands are trying to catch up by focusing on local production and cost control, while Indian companies are working on faster product updates and bundled financing to keep their lead.