Archive · 10 Oct 2026
Amazon Reports Record Opening for Great Indian Festival 2026
Amazon says its Great Indian Festival sale started more strongly than ever.
People visited its shopping platform more than 440 million times during the early part of the sale.
The company said shoppers ordered more than twice as many products as during the same period last year.
Many visitors came from smaller cities and towns, not just the biggest cities.
Shoppers bought many premium phones, electronics, clothes, beauty products and home appliances.
Discounts and payment plans let customers spread some costs over time.
Amazon also said some orders arrived within minutes in cities served by its rapid-delivery service.
These figures come from Amazon, which did not share the total number of individual buyers or products sold.
Amazon said the festival’s early phase generated more than 440 million visits, with products ordered more than doubling year-on-year.
More than 72% of visits came from outside India’s top nine metropolitan areas, and first-time shoppers increased nearly 100%.
Demand surged for premium products, including premium Android smartphones, large appliances, televisions, wearables and beauty items.
Seller units ordered in the first 24 hours more than doubled, while the number of sellers exceeding Rs 1 crore in sales rose over 80%.
Amazon reported extensive use of instalment payments and discounts, alongside deliveries within minutes in some cities.
- Who
- Amazon India, shoppers and sellers participating in the Great Indian Festival 2026.
- What
- Amazon reported a record opening, with more than 440 million visits and products ordered more than doubling year-on-year.
- When
- During the early phase of the Great Indian Festival 2026, including its first 12 and 24 hours.
- Where
- Across India; Amazon said customers from every Indian pin code placed orders.
- Why
- The sale offered discounts, bank deals, exchanges and instalment financing to attract festive-season shoppers.
Amazon’s reported results
Limits and context
Interpreting the sales surge
Amazon’s reported results
Amazon described the opening as a record, citing doubled product orders and more than 440 million visits.
Limits and context
The figures are company-reported early-sale metrics; Amazon did not disclose unique buyer counts or the absolute number of products sold.
Premium-product demand
Amazon’s reported results
Amazon reported sharp growth in premium smartphones, electronics and appliances, suggesting strong interest in higher-value goods.
Limits and context
The report notes that discounts and financing offers may have influenced when shoppers bought and which products they selected.
- Platform visits
- More than 440 million during the early phase, according to Amazon.
- Order growth
- Products ordered increased 100% year-on-year, Amazon said.
- Visitors outside top metros
- More than 72% of visits came from outside India’s top nine metropolitan areas.
- First-time shoppers
- Their number rose nearly 100%, according to Amazon.
- App downloads
- The single-day record was five times the level on a regular business day.
- Seller performance
- First-24-hour units ordered more than doubled; sellers exceeding Rs 1 crore in sales increased over 80% year-on-year.
- Installment payments
- More than one in three customers chose EMIs, Amazon said.
- Rapid delivery
- In more than 120 cities served by Amazon Now, one in two products was delivered within minutes, the company reported.