Archive · 6 Jun 2025
Amul Expands into Europe: Journey from Cooperative to Global Brand
Amul, the famous Indian dairy brand, is expanding into Europe.
It started in 1946 in Gujarat, India, when farmers created a cooperative to avoid unfair practices by middlemen.
Sardar Vallabhbhai Patel helped them form their own cooperative.
They made milk products and grew by linking producers across India, ensuring farmers got a fair share.
Today, Amul is a big company with a three-part structure: village cooperatives, district unions, and a state federation.
Amul is now partnering with a Spanish company to sell milk in cities like Madrid and Barcelona.
The cooperative model helped it grow into a major brand, earning a high turnover in recent years.
Amul is expanding its business to Europe, starting with Spain.
The brand was formed in 1946 as a cooperative in Gujarat, India.
Farmers established Amul to eliminate unfair trade practices.
Amul's business model involves village cooperatives, district unions, and a state federation.
Amul had a turnover of INR 61,000 Crores in FY’22.
- Who
- Amul, a Gujarat-based dairy cooperative, is expanding into Europe.
- What
- Amul is introducing its flagship milk product in the European Union.
- When
- The expansion is happening now, after the brand's start in 1946.
- Where
- Starting in Spain (Madrid and Barcelona) and other European cities.
- Why
- To expand its market and introduce its products to the European market.
- Origin
- Gujarat, India
- Founded
- 1946
- Business Model
- Cooperatives
- FY’22 Turnover
- INR 61,000 Crores
- Initial European Cities
- Madrid, Barcelona
- Products
- Milk and related products