Archive · 30 May 2025
Business Insider Lays Off 21% of Staff, Citing AI and Traffic
Business Insider, a news website, is laying off a significant portion of its employees.
This is because fewer people are visiting their website, possibly due to people using AI to get news summaries.
The company is also adapting to the use of AI tools, such as ChatGPT.
Business Insider plans to focus on content that readers enjoy the most.
They're also starting a new business to host events.
This change is being made to help the company deal with changes in how people get their news.
Business Insider is reducing its workforce by approximately 21%.
The layoffs are in response to declining web traffic and the rise of AI.
The company is increasing its use of AI tools like ChatGPT.
Business Insider is changing its content strategy.
They are launching a new events business, BI Live.
- Who
- Business Insider
- What
- Laying off 21% of its workforce and restructuring.
- When
- Announced May 30, 2025
- Where
- New York
- Why
- To address shrinking search traffic and the rise of AI.
- Company
- Business Insider
- Layoff Percentage
- 21%
- Location
- New York
- CEO
- Barbara Peng
- New Business
- BI Live (events)